SWISH
'Performance made easy'
With a passion for helping others succeed, Swish is a brand that is all about the athlete. Uday, the founder of Swish and it's sub-brands, Swish Media and Swish Performance, approached me for a logo package that would encapsulate his overall brand ideals and future aspirations. With a strong focus on basketball players, Swish Media is aimed at content creation, whilst Swish Performance offers strength and conditioning services to athletes and anyone looking to live a healthier lifestyle.
The logo was designed to express the brand's modern and outgoing nature whilst also cementing itself as a memorable brand in the sporting industry. The typography chosen for 'SWISH' was chosen to convey boldness and strength. Whereas the typography used for the sub-branding text of 'Media' and 'Performance' was used to show a clear separation between the two and provide clarity. The image of the basketball player as the 'I' in SWISH and in the logo mark is to illustrate the nature of the brand, it's keywords; action and dynamic, and the overall target audience.
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